Bonus Yalıtım Ready for 2030 with Its “Moving Forward” Vision
Standing out in the insulation sector with its innovative approach and continuously strengthening its industry leadership, Bonus Yalıtım held its “Moving Forward” vision meeting on October 10–11 at Elite World Sapanca, with the participation of its employees.
During the meeting, Bonus Yalıtım’s management shared the company’s 2030 vision, strategic objectives, and future investment plans, shedding light on the brand’s sustainable growth journey.
The first day of the event began with an opening presentation by Executive Committee Member Ferdi Erdoğan. This was followed by a presentation from Bonus Yalıtım CEO Emrullah Eruslu, who shared the company’s 2030 targets and strategic vision with participants.
“We Will Become the Largest Rock Wool Producer from the Balkans to the Far East”
Emrullah Eruslu stated that the company has taken a significant step toward becoming the largest rock wool producer in the region and shared the following remarks:
“We are progressing steadily toward becoming the largest rock wool producer in the region. Within this scope, we have initiated the investment process for our third production line. With this new investment, we are increasing our annual production capacity from 80,000 tons to 160,000 tons. By utilizing the most advanced global technology available for this product, we aim to introduce a new production line that is environmentally responsible, compatible with alternative energy usage, and capable of elevating efficiency and quality standards to the highest level—delivering rock wool quality worthy of our country and the geography we serve. We are working to complete our third line in the first half of 2026 and plan to commence operations in the second half of the year. With this investment, Bonus Yalıtım will become not only Türkiye’s but also the region’s largest rock wool producer across a vast market extending from the Balkans to the Far East, with a total production capacity of 160,000 tons.”
Eruslu emphasized that the “Moving Forward” approach represents not only rapid progress but also growth guided by the right values. He noted that the company aims to increase production capacity, expand globally, and integrate sustainability into all its processes in the coming period.
Within the framework of sustainable growth strategies, Eruslu stated that the company aims to increase both production capacity and export strength by 2030. Maintaining waterproofing as a core focus and contributing to sectoral development through innovative products, Bonus Yalıtım is expanding its R&D activities aimed at developing alternative waterproofing materials while also creating high-performance waterproofing solutions tailored to the specific needs of export markets.
Having achieved the production of XPS products with the highest compressive strength values in the sector to date, the brand announced that it will continue its investments with determination to develop new products that will represent industry firsts in the coming period.
In line with its sustainable growth vision, Emrullah Eruslu also announced that the company has included plans to establish a new production campus in Anatolia within its investment roadmap, aiming to expand Bonus Yalıtım’s production strength nationwide. It was emphasized that investments will continue without slowing down and that, through R&D- and digital transformation-focused projects, Bonus Yalıtım is advancing decisively toward becoming a strong, innovative, and environmentally responsible manufacturing model of the future.
As part of the meeting, employees who have dedicated many years to the company were presented with 10th-, 15th-, and 20th-year seniority awards. The program continued in an engaging atmosphere with an inspiring presentation by guest speaker Fazıl Oral.
Stronger Together — Our Direction is “Moving Forward”
On the second day of the event, team activities included the “Otoban” game, which strengthened employees’ team spirit, creativity, and communication skills. Through the activity, participants experienced how individual contributions can transform into major achievements when aligned under the “Moving Forward” theme.
With more than a quarter-century of experience, an innovative vision, strong investments, and a people-oriented corporate culture, Bonus Yalıtım continues its determined journey toward becoming a brand that shapes the industry not only through its production power but also through its values by 2030.